man ctags states:
default is
tags, orTAGSwhen running in etags mode
And about the etags mode:
[…] will create a tag file for use with the Emacs editor. […] if
ctagsis invoked by a name containing the string "etags" (either by renaming, or creating a link to, the executable), etags mode will be enabled.
For how ctags-exuberant knows the name it is invoked by, see this answer.